PAW Patrol Drives Toronto Toy Firm's Profits
May 12, 2016

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Spin Master is working to make its hit show and toy line, PAW Patrol, evergreen and wants to take franchise global.

The show and its toys, the acquisition of American board game manufacturer Cardinal Industries and another Star Wars themed toy helped the company's revenues reach US$161.7 million, in its most recent quarter. That's a 51.9 per cent year-over-year jump, the Toronto-based toy firm said Thursday.

Spin Master's first quarter profit was US$9.9 million or 10 cents per share, compared to US$1.7 million in the same period last year.

PAW Patrol is resonating with kids - not only in North America but everywhere in the world," said co-founder Ronnen Harary. He added that Spin Master is looking to tap the Asian market with the popular kids' show featuring a boy named Ryder and six dogs.

PAW Patrol launched in 2013, two years before Spin Master went public.

"We're continuing to invest in keeping the PAW Patrol content fresh, with new characters and themes in order to increase the longevity of the franchise," global president and chief operating officer Ben Gadbois said on the call.

The company's executives pointed to shows like Dora The Explorer as an example of an evergreen children's show with licensed toy lines.

"The other amazing thing with Paw Patrol is that it stretches in age and parents will love watching," Harary said. Though the show is aimed at preschoolers, he said kids as old as 6 and 7 enjoy it.

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